The Flower Shop: Charm, Grace, Beauty, Tenderness in a Commercial Context

Leonard Koren

The Flower Shop: Charm, Grace, Beauty, Tenderness in a Commercial Context

An intimate portrait of the people, ideas, and environment that altogether make possibly the most beautiful flower shop in the world.

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The Flower Shop: Charm, Grace, Beauty, Tenderness in a Commercial Context

If beauty is defined as a quality encompassing both extraordinary sensoriality and exemplary human behavior, then possibly the most beautiful flower shop in the world is located in Vienna’s low-key but hip 4th District. Blumenkraft (literally, “Flower Power”) is a place of inspiration, refuge, and virtue that will inform and enlighten anyone involved in design and modern commerce.

Mixing analysis, anecdote, and observation, Leonard Koren once again reveals the key principles of practical wisdom at work in the world. His concise and lucid text is illustrated by his own photographs. 

Author

Leonard Koren

Publisher

Stone Bridge Press

Format

Paperback

Pages

112

Language

ENG- English

Size

8.5 x 5.5 Inches

ISBN

9781933330006

About the author

Leonard Koren

Leonard Koren was trained as an architect but never built anything—except an eccentric Japanese tea house—because he found large, permanent objects too philosophically vexing to design. Instead, he createdWET: The Magazine of Gourmet Bathing, one of the premier avant-garde magazines of the 1970s. Since then, Koren has produced books about design (Arranging Things: A Rhetoric of Object Placement) and aesthetics (Which "Aesthetics" Do You Mean: Ten Definitions).

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