Paul Arden

It's Not How Good You Are, It's How Good You Want to Be

Name: It's Not How Good You Are, It's How Good You Want to Be
Brand: Phaidon
Price: 15.00 USD
Availability: OutOfStock

A handbook of how to succeed in life by an advertising guru.

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It's Not How Good You Are, It's How Good You Want to Be

It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible.

The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity - all endeavours that can be applied to aspects of modern life.

This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom - all packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this book is a must.

Author

Paul Arden

Publisher

Phaidon

Format

Paperback

Pages

128

Language

ENG- English

Size

7 x 4.75 Inches

ISBN

9780714843377

About the author

Paul Arden

Paul Arden (1940–2008) spent a stormy 18 years in advertising and then found hisAlma Materin Saatchi & Saatchi in 1977, where he worked for 15 years. During his tenure as Executive Creative Director he was responsible for some of Britain's most successful advertising campaigns – including British Airways, Silk Cut, Intercity and Fuji – and famous slogans, such as 'The Car in front is a Toyota' and 'The Independent – It is. Are you?'. In 1993 Arden set up the film production company Arden Sutherland-Dodd and began a successful second career as a writer with a weekly column inThe Independentand several publications includingWhatever You Think, Think The Opposite(2006) andGod Explained In A Taxi Ride(2007).

Paul Arden

It's Not How Good You Are, It's How Good You Want to Be

It's Not How Good You Are, It's How Good You Want to Be

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