How Design Makes Us Think: And Feel and Do Things

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How Design Makes Us Think: And Feel and Do Things

Design is never neutral.

In How Design Makes Us Think, Feel and Do Things, Sean Adams explores the invisible ways design shapes our perceptions, decisions, emotions, and behavior. Drawing from psychology, history, and everyday experience, he reveals how colors, symbols, typography, and objects influence us—often without our awareness. Insightful and accessible, it's an invitation to look more closely at the designed world and understand the forces quietly guiding our choices.