Since 1944, Smokey Bear has protected America's forests from unwanted, human-caused fire. Smokey - one of the most-loved issue ambassadors of our time - and his signature phrase, "Only you can prevent wildfires," are truly iconic.

His message of wildfire prevention is the center of the longest-running PSA campaign in our nation's history.

Though Smokey has been essential to the reduction of unwanted, human-caused wildfires over the last 75 years, he still needs help. Even today, nearly 9 out of 10 wildfires nationwide are caused by people.

Now more than ever we need you to help prevent wildfires. Visit to learn more.