Amazing Water Animation for Gatorade Ad

Gatorade built a crazy device that interprets the actual physical movements of an athlete into an animated sequence of water droplets for a new commercial. The technology, a choreographed performance by engineers and artists combining programming, motion capture, photography, and a custom built machine that synchronizes the release of hundreds of water droplets to form a human figure, alters our perception of reality.

Although the impossible nature of water droplets suspended in air may seem computer generated, Gatorade actually shows the technology working in real time, proving the impossible can be accomplished with a bit of playfulness.

 

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